Ways to Improve Hotel Guest Experience

As a hotelier, you're in the business of serving others. The profitability of your hotel directly relates to the guest experience you provide. You need to shift your focus to delivering a great guest experience sooner than later. 

By Karan Iyer
To meet changing guest expectations, hoteliers must be ready to innovate their offerings and update their services.

Here are some ways to up your guest experience:

WiFi facilities
WiFi is not only expected, but a required facility at hotels. About 90% of guests have reported in a survey that access to a hotel's WiFi is crucial. More number of guests now travel with laptops, smartphones, etc. So hotel owners must make sure their WiFi is prepared to take on the extra bandwidth needed by these devices.

Personalised experience
Creating a personalized experience is the best way to delight your guests. By using today's hotel management software, you can keep track of all your guests' information right from their favourite food to their favourite music, and wow them the next time they come to visit. You can do this by getting them their favourite brand of coffee or have the room set at the perfect temperature when they walk in.

A user-friendly hotel website and hotel booking engine 
An easy to interact with hotel website is sure to impress your visitors. Added to this is a good hotel booking engine. Not only will the booking engine make taking reservations and payments smoother, but it will also help you synchronize your housekeeping and front desk. You can also use the booking engine to manage online reviews. With processes becoming automated, there are lesser errors and more time for guests.

Mobile optimized website 
Get a mobile app that your customers can use for making keyless entries. The best apps allow guests to manage their bookings or request a late-night check-out. Guests can even order room service and book a reservation for dinner with a few taps on their smartphones.

Chatbots for queries 
Programmed chatbots deliver excellent customer service for common questions and simple tasks. AI-powered chatbots can handle complaints and make local recommendations, keeping guests fulfilled and satisfied.

Use a revenue management system
An integrated revenue management system with automation will help you streamline your day to day operations. This will free up more time for you to attend to your guests and provide to them a memorable experience.

A satisfied guest means positive reviews, new bookings, and recurrent guests. Leverage technology by getting an integrated hotel revenue management software that lets you do the above well, to give your guests the best stays possible. 

Karan Iyer is an end-to-end digital marketer and blogger at Aiosell, an automated revenue management software company. He inherently understands the hotel industry with his hospitality background. He knows how to convert the pain points and challenges of the hotel industry into business opportunities  and that's what he writes about for his readers. He also shares industry trends, insights and news to help his readers stay up-to-date.alert-info
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