How to schedule a smart social media campaign for your Hotel

Social media marketing can be a very crucial point of promoting a Hotel in our days
Every day, it seems like there are new platforms to figure out, new tactics to put into action, and new ways for you to get lost in your social media feeds instead of focusing on your business. 

By Vassilios Canellos
If you have a specialized social marketing department or a single person working on this project, you need some smart tools to help you save time.

In this post, we’ve gathered a collection of highly effective social media tools that will give you full control over your campaigns and help you find new opportunities for sales and engage with your customers saving time at the same time.

1. Buffer
Social media scheduling made easy.


As an entrepreneur, you’re busy enough as it is. The odds are that you don’t have time to spend every minute of your day posting to social media and keeping an eye on your profiles.

However, since regularly sharing content to your social media profiles is crucial for staying connected with your audience and keeping your brand top of mind, you need to be able to keep up somehow. Thankfully, with Buffer, you can schedule out your Facebook, Twitter, and LinkedIn posts in advance and focus on managing your time more effectively.

Not only does Buffer help save time by letting you take care of posts ahead of time, but it also comes with a handy browser extension that lets you easily share content in a single click. Check it out

2. Zapier
All of your apps working together.


Life is easier when you take a shortcut. With Zapier, you don’t just take shortcuts—you make them, too.

Zapier is a powerful automation platform that links all of your favorite apps together. With Zapier, you can create complex workflows that take care of the everyday tasks that secretly eat up your time. Since it’s integrated with over 500 different apps, including most major social media networks, you’ll also be able to automate your post scheduling and engagement.

Tired of having to manually share every new blog post that you publish? With Zapier, you can link your RSS feed to Buffer, so that all of your new content is instantly shared with your audience. Check it out

Automation for everything. Everything.


If This Then That, or IFTTT, is a free tool for automating tasks across apps, websites, and gadgets.

With a wide range of recipes (a fancy word for automations), IFTTT is incredibly versatile and has the potential to make every piece of your marketing strategy more efficient. IFTTT boasts 312 app integrations, including social media platforms like Facebook, Twitter, Instagram, and more.

IFTTT is especially useful for making even the most tedious social media marketing tasks more manageable like keeping your profile pictures synced up and automatically sharing your Instagram photos on other platforms.

In IFTTT’s ever-expanding recipe library, you’ll find ready-made automations for just about everything you need. Check it out

Take photos now, share them on Instagram later.


Instagram is a key tool in your social media marketing arsenal, but it’s hard to master if you’re constantly playing catch up.

With Schedugram, you can schedule your Instagram photos in advance and stop worrying about whether or not you have your daily post ready. Schedugram also lets you upload and edit your photos through your web browser, giving you the chance to find the perfect caption, hashtag, and filter to get your photo the attention it deserves.

As an added bonus, Schedugram lets you schedule content for multiple Instagram accounts and allows for multiple users to collaborate using the same Schedugram account. Check it out

5. Buzzsumo
A behind-the-scenes look at your content.


Buzzsumo is a powerful platform for uncovering the data behind your content’s performance on social media.

From where your content is being shared to which influencers are sharing it, you’ll have access to in-depth analyses and comparisons.

Not only does Buzzsumo give you a real-time, behind-the-scenes look at your content’s performance, but it also lets you spy on your competitors’ content marketing strategies and see what’s working for them. Get some inspiration and look for new ways to edge out the competition by deconstructing how they format their content and where it’s getting seen.

Buzzsumo also has an intuitive browser extension that lets you check social media analytics for any page you’re visiting. Check it out

Now that you have a solid knowledge of social media tools being at your disposal, it’s time to start finding new opportunities for promotion of your Hotel  automating your current campaigns like never before. After this point you will think, how you worked till now without these apps.
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